Browse > Article
http://dx.doi.org/10.20909/kopast.2021.27.1.9

Analysis of Pest Prevention Packaging Cases in Preparation for Consumer Complaints Caused by Global Warming in the Product Distribution Process: Focusing on Poly Bag Packaging for Hygiene Products in Company A  

Jung, Sung-Tae (Caroline University)
Publication Information
KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY / v.27, no.1, 2021 , pp. 9-16 More about this Journal
Abstract
The present study was conducted to accomplish management efficiency by preparing preemptive measures for consumer dissatisfaction and overcome risks caused by Global Warming through studies of model cases in packaging. Through this study, we made it possible to find a way for companies to prepare for Global warming and consumer dissatisfaction. By contributing to eco-friendly packaging, we are trying to preemptively respond to recent major issues through packaging. Through this experiment, we tried to measure the degree of penetration of Plodia interpunctella H. larva into the insect repellent film produced by printing Ink containing a natural repellent. The control experiment was conducted with an untreated LDPE film to which no insect repellent was applied. The numbers decreased from 17 to 7 when the film was processed with repellent to show experimental results verifying effects of repellent by decrease in 10 (58.8% Decrease). Such results show that it is safe when the film is unfolded but in the case where the film is folded, the Plodia interpunctella H. punches through the film to lead to consumer dissatisfaction and it suggests that this can bring on risks to corporate management. Considering that most of the film is folded in the case of PE bag packaging, the direction which the corporations should take in terms of preparing for climate change countermeasures and consumer dissatisfaction has been clarified. Due to it receiving satisfactory results in safety rest results for printing film applied with pest repellent as well as the Quality analysis to test repellent contents of repellent film, it is certain that the importance of repellent method in packaging will increase in preparing for consumer dissatisfaction and actions against climate change henceforth.
Keywords
Global warming; Consumer complaints; Pest prevention packaging cases; PE bag packaging;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Maxham, J.G.I. 2001. Service recovery's influence on consumer satisfaction, word-of-mouth, and purchase intentions, Journal of Business Research. 54: 11-24.   DOI
2 Tax, S., Brown, S. and Chandrashekaran, M. 1998. Customer evaluations of service complaint experiences: Implications for relationship marketing, Journal of Marketing. 62(2): 60-76.   DOI
3 Davidow, M. 2003. Organizational responses to customer complaints, What works and what doesn't, Journal of Service Research. 5(3): 225-250.   DOI
4 Dunning, J., Pecotich, A. and O'Cass, A. 2004. What happens when things go wrong? Retail sales explanations and their effects, Psychology and Marketing. 21(7): 553-572.   DOI
5 Hoffman, K.D., Scott W.K., and Holly, M. 1995. Tracking service failures and employee recovery efforts. Journal of Services Marketing. 9(2): 49-61.   DOI
6 Johnston, T. 2004. Customer Satisfaction with Provider Response to Service Failure, Advances in Marketing. Proceedings of the Association of Collegiate Marketing Educators Annual Conference. 132-141.
7 Kelley, S.W., Hoffman, K. D. and Davis, M. A. 1993. A typology of retail failures and recoveries, Journal of Retailing, 69(4): 429-452.   DOI
8 Smith, A.K., Ruth N.B. and Janet, W. 1999. A model of customer satisfaction with service encounters involving failure and recovery. Journal of Marketing Research. 36(3): 356-372.   DOI
9 Berry. L and Parasuraman, A. 1991. Marketing Service, NewYork; Free Press.
10 Davidow, M. 2003. Organizational responses to customer complaints: What works and what doesn't, Journal of Service Research. 5(3): 225-250.   DOI
11 Pain, F.A. 1962. Fundamentals of Packaging, The Ronald Press; NY. 1.
12 Jung, S.T. 2013. A Study on Compatible Pallet Sizes between T-11 and T-12 Pallet System: Focused on KS T 1002. KOREA LOGISTICS REVIEW. 23(2): 63-97.
13 Spielman, A. and D?Antonio, M. 2001. Mosquito: the Story of Mankind's Deadliest Foe. Faber and Faber, London, United Kingdom.
14 Confalonieri, U., Menne, B., Akhtar, R., Ebi, K.L., Hauengue, M., Kovats, R.S., Revich, B. and Woodward, A. 2007. Human health in climate change 2007: impacts, adaptation and vulnerability. In: Parry, M. L., Canziani, O. F., Palutikof, J. P., van der Linden, P.J. and Hanson, C. E. (eds.) Contribution of Working Group II to the Fourth Assessment Report of the Intergovernmental Panel on Climate Change. Cambridge University Press, Cambridge, United Kingdom. 1: 391-431.
15 Bai, L., Morton, L.C. and Liu, Q. 2013. Climate change and mosquito-borne diseases in China: a review. Global. Health. 9:10.   DOI
16 Fradin, M.S. 1998. Mosquitoes and mosquito repellents: a clinician's guide. Ann. Int. Med. 128: 931-940.   DOI
17 Ahn, Y.J. 2016. Investigation of Efficacy of Repellents to Mosquitoes, Mites, and Ticks and Comprehension of Regulation Trend of Developed Countries. 1: 7-286.
18 Lee, H.I. 2012. Medical entomology. Advisor Publishing House. 5: 1-475.
19 Quarles, W. 1996. Botanical mosquito repellents. Common Sense Pest Control. 12: 12-19.
20 Curtis, C.F., Lives, J.D., Baolib, L.U. and Renz, A. 1990. Natural and synthetic repellents. In: Curtis, C. F. (ed.) Appropriate Technology in Vector Control. CRC Press, Boca Raton, FL, USA, pp. 75-92.
21 Brown, M. and Hebert, A.A. 1997. Insect repellents: an overview. J. Am. Acad. Dermatol. 36: 243-249.   DOI
22 Rozendaal, J.A. 1997. Vector Control: Methods for Use by Individuals and Communities. World Health Organization, Geneva, Switzerland. 1: 7-177.
23 Seo, D.G. 2014. Development of Drosophila repellent using plant extracts. 1: 59-60
24 Jang, H.L. 2017. The Effect of Cinnamon Extract on the Insect Pest Control in Horses. Jeju National University Graduate School of Industry Master's Thesis. 7-40.
25 Lee, S.H., Kwon, S.J., Lee, S.E., Kim, J.H., Lee, J.S., Na, J.H., Han, J.J. 2014. Effects of Type and Thickness of Flexible Packaging Films on Perforation by plodia interpuntella. Korean J. Food Zci. Technol. 46(6): 739-742.   DOI
26 Cronin, J.J. and Steven, A.T. 1994. SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality. The Journal of Marketing. 58(1): 125-131.   DOI
27 Kim, H.A., Lee, L.K, Chae, D.B. and Park, J.Y. 2020. Loyalty Structure of Private Label Brand: Applying Panel and Survey Data. Journal of Channel and Retailing. 25(4): 91-118.   DOI
28 Jung, S.T. 2021. A Study on the Analysis of Influence According to Service Relationship in Discount Store. Journal of Distribution and Logistics. 8(1): 1-29.
29 Seo, I.J., Yang, S.J. and Jun, S.Y. 2018. Consumer Orientation and Customer Satisfaction Strategy: The Case of SK Magic. 29(3): 203-218.   DOI
30 Westbrook, R.A. and Michael, D.R. 1983. Value-Percept Disparity: An Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction. Assiciation for Consumer Research North American Advances. 256-261.
31 Lee, Y.J., Min, S.C., Na, J.H. and Han, J.J. 2011. Demand for Insect-Proof Packaging Technology in Food Application. Safe Food. 6(3): 24-30.
32 Tse, D.K. and Peter, C.W. 1988. Models of Consumer Satisfaction Formation: An Extension. Journal of Marketing Research. 25(2): 204-212.   DOI
33 Ahn, K.A. and Kim, T.Y. 2020. Analyzing of the Impact of Climate Change Factors on the Stock Market of the Korea Distribution and Transportation Industry. Journal of Distribution and Management Research. 23(5): 109-120.
34 Kolk, A. and Pinkse, J. 2005. Business Response to Climate Change: Identifying Emergent Strategies. California Management Review. 47(3): 6-20.   DOI
35 Lee, S.Y. 1986. A Study on Consumer Complaint Behavior-Focusing on Buyers of College Students in Seoul. Master's Thesis at Dongguk University.
36 Kim, K.H. 1987. A Study on the Related Factors of Consumer Accusation Behavior-Focusing on the Users of Electric Rice Cookers. Master's Thesis, Seoul National University.
37 Jung, M.S. 1992. A Study on the Complaint Behavior of Housewife Consumers, Master's Thesis at Sookmyung Women's University.
38 Huh, K.O. 1998. Conceptual, theoretical, and methodological considerations and suggestions for consumer disparity behavior research. Journal of Life Culture Research. 12: 193-224.
39 Lee, S.S. and Ryu, M.H. 1995. The Consumer Complaining Behavior according to Consumer Problems -in case of household electric goods. Journal of the Korean Home Economics Association. 33(3): 179-192.
40 Lim, J.S. 1998. A Study on Consumers' Complaint Behavior Types and Its Determinants, Keimyung University Master's Thesis.
41 Kim, J.H. 1999. Consumer unethical behavior according to consumer characteristics. Journal of the Korean Society of Living Science. 13(3): 417-423.
42 Richins, M.L. 1983. Negative World-of-Month by Dissatisfied Consumers: A Pilot Study. Journal of Marketing. 47: 68-78.   DOI
43 Kim, J.H. and Lee, E.H. 2003. The Relationship Between Consumer Unethical Types and Interaction Types with Sellers. Journal of the Korean Home Economics Association. 41(5): 165-178.
44 Fornell, C. and Westbrook, R.A. 1980. An Exploratory Study of Asssertiveness and Complaining Behavior. Advances in Consumer Research. 7: 105-110.
45 Landon, E. 1980. The Direction of Consumer Complaint Research, Advances in Consumer Research. 7: 335-338.
46 Johnston, R. 1998. The Effect of Dissatisfaction on Complaining Behavior, Journal of Consumer Satisfaction Dissatisfaction and Complaining Behavior. 11: 69-77.
47 Mowen, J.C. and Minor, M.S. 2006. Consumer Behavior, Lightning Source Inc.
48 Andreassen, T.W. 1999. What drives customer loyalty with complaint resolution? Journal of Service Research. 1(4): 324-332.   DOI
49 Bitner, M.J. 1990. Evaluating service encounters: The effects of physical surroundings and employee responses. Journal of Marketing. 54(2): 69-82.   DOI
50 Gilly, M.C. and Gelb, B.D. 1982. Post-purchase consumer processes and the complaining consumer. Journal of Consumer Research. 9(3): 323-328.   DOI
51 Johnston, R. 1995. Service failure and recover: Impact, attributes and process, Advances in services marketing and management: Research and practice. 4: 211-218.   DOI
52 Karatepe, O.M. and Ekiz, E.H. 2004. The effects of organizational responses to complaints on satisfaction and loyalty: A study of hotel guests in Northern Cyprus, Managing Service Quality. 14(6): 476-486.   DOI