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http://dx.doi.org/10.11614/KSL.2013.46.3.419

Diversity and Distribution of Natural Symbol Species as Local Government's Symbols (Bird, Flower, Tree): Identifying the Public Awareness on Biodiversity  

Do, Yuno (Department of Biological Sciences, Pusan National University)
Kim, Ji Yoon (Department of Biological Sciences, Pusan National University)
Im, Ran-Young (Department of Biological Sciences, Pusan National University)
Choi, Gi Ryong (The College of Natural Science, School of Biological Sciences, Ulsan University)
Joo, Gea-Jae (Department of Biological Sciences, Pusan National University)
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Abstract
We identified the diversity, geographical distribution, ecological characteristics of birds, trees, and flowers species designated as local government symbols as a means for understanding public awareness on biodiversity. A total of 114 species including 48 birds, 40 flowers, 36 tree species belonging to 40 orders 59 families 90 genus were designated as natural symbols. Pica pica (L.) in birds, Rhododendron schlippenbachii Maxim. among flowers, have also been designated as symbols. The tree Ginkgo biloba L. was designated with the highest frequency. Local governments located coastal area were selected bird species of the Laridae family and the tree species Camellia japonica L., of Pinaceae as their natural symbols. In contrast, local governments located inland have designated resident bird species such as P. pica and Columba rupestris (Pallas) and flower species from the Ericaceae as natural symbols widely distributed and easily observed throughout South Korea. However, many local governments have designated the same species as a natural symbol based on their size color and public appeal and popularity. The information about the popular species and their ecological traits are useful for establishing the criteria as flagship or iconic species selection and their roles in habitat conservation.
Keywords
flagship species; iconic species; local government symbol; public awareness;
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