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http://dx.doi.org/10.6109/jkiice.2019.23.7.793

Effect of Flow Factors on the Continuing Use of VR video Contents and HMD  

Lee, Junsang (Department of Product Design Engineering, Dong-Eui University)
Park, Jun-Hong (Department of Business Administration, Honam University)
Abstract
Recently, VR technology has been able to enjoy VR content using HMD due to changes in hardware and displays. VR video contents and HMD are becoming interactive through human senses and computer interfaces. Based on flow based on VR user's perspective, VR video contents and HMD were approached as subjects for continuous use. The components of the independent variable Flow were set up in real life, immersion, and interaction. Data from 400 male and female users of 450 users commissioned by the survey agency were used in the study. Research shows that first flow influences VR video contents and continuous use. Second, flow has been shown to affect HMD and its continued use. Among the flow factors that enhance the persistence of VR video content and HMD, which act as the greatest influence was studied. Through this research, the company aims to help establish direction of the next-generation VR industry
Keywords
VR video content; HMD; Immersion; Interaction; Sustainable use;
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