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http://dx.doi.org/10.6109/jkiice.2013.17.11.2717

The Effect of Individual Differences on Consumer satisfaction and Behavioral Intention in Online Shopping: The Role of Information Privacy Concerns  

Moon, Yun Ji (Department of Management Information Systems, Catholic University of Pusan)
Abstract
Sophisticated business intelligent software and personalized web services help collecting and mining huge amounts of personal information. This increase in digitalized personal information and advances in Internet technologies poses new challenges to consumers' information privacy. Based on the identified concept of information privacy concerns (IPC), this study additionally explores the interrelationships among consumers' individual characteristics(self-efficacy, digital literacy, customer alienation), customer satisfaction and intention to buy in e-commerce process. Academically, this study extends IPC to an empirical research model by identifying the conceptualization and organization of IPC. Moreover, practically, e-commerce providers can develop how to relieve IPC of online consumers.
Keywords
information privacy concerns; self-efficacy; digital literacy; consumer alienation;
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