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Applying the AHP approach to evaluate Mobile Commerce Environment  

Oh, Gi-Oug (강원관광대학 컴퓨터정보과)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.10, no.12, 2006 , pp. 2308-2314 More about this Journal
Abstract
Internet Technology allowed general commerce to have proceeded actively, and now it is sharply evolving into Mobile Commerce. Mobile Commerce came into an inheritance of the Electronic Commerce, thought the feature to be different form is various as well. Many researches that analyzed the feature of Electronic Commerce were carried out but those were processed according to its location and field only. This study extracted and analyzed the factor that considered the several positions for Mobile Commerce so that it can reflect diverse the demands from those related to Mobile Commerce. It sought the new characteristic which is different from the Electronic Commerce, and took account of the successful factor for Mobile Commerce which includes the position in a user, a developer and an operator. In addition AHP (Analytics Hierarchy Process) was used in order to evaluate the subject characteristic applied to each related to through more objective methods. The analysis results identified in this study such as the quality trust and understandability for an information duality might be the one of the chief elements of success in Mobile Commerce which applies at the present.
Keywords
모바일 상거래;성공요소;선택대안요소;계층분석방법;
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