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The Effects of Web-based Logistics on Its Performances for Medium Sized Exporting Firms in Korea  

백유미 (한남대학교 경영학부)
Abstract
This research aims at investigating what the determinant factors for the use of web based logistic are and if it enhances the cost reduction and consumer satisfaction for Korean medium sized exporting firms. Furthermore I investigate if there are the interaction effects between the web based logistics and its determining factors on cost reduction and consumer satisfaction. The empirical results show that CEO' s innovativeness, exporting region, exporting share play significant roles in using the web based logistics. Moreover, the web based logistics improve the cost reduction and consumer's satisfaction. The result of two-way variance analysis indicates that there are the interaction effects between CEO's innovativeness, firm size, the activeness of information use and use of the web based logistics on the logistics performances.
Keywords
웹 활용 물류기업;상호작용;물류 성과;웹 활용 결정요인;
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