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http://dx.doi.org/10.17663/JWR.2021.23.4.364

Assessment of Public Awareness on Invasive Alien Species of Freshwater Ecosystem Using Conservation Culturomics  

Park, Woong-Bae (Department of biological science, Kongju National University)
Do, Yuno (Department of biological science, Kongju National University)
Publication Information
Journal of Wetlands Research / v.23, no.4, 2021 , pp. 364-371 More about this Journal
Abstract
Public awareness of alien species can vary by generation, period, or specific events associated with these species. An understanding of public awareness is important for the management of alien species because differences in public awareness can affect the establishment and implementation of management plans. We analyzed digital texts on social media platforms, news articles, and internet search volumes used in conservation culturomics to understand public interest and sentiment regarding alien freshwater species. The number of tweets, number of news articles, and relative search volume to 11 freshwater alien species were extracted to determine public interest. Additionally, the trend over time, seasonal variability, and repetition period of these data were confirmed. We also calculated the sentiment score and analyzed public sentiment in the collected data using sentiment analysis based on text mining techniques. The American bullfrog, nutria, bluegill, and largemouth bass drew relatively more public interest than other species. Some species showed repeated patterns in the number of Twitter posts, media coverage, and internet searches found according to the specified periods. The text mining analysis results showed negative sentiments from most people regarding alien freshwater species. Particularly, negative sentiments increased over the years after alien species were designated as ecologically disturbing species.
Keywords
digital text data; ecological management; freshwater alien species; public awareness; sentiment analysis;
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