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http://dx.doi.org/10.15266/KREEA.2014.23.2.281

Eco-friendly vehicle preferences by consumer characteristics  

Won, Doohwan (Pusan National University, Department of Economics)
Publication Information
Environmental and Resource Economics Review / v.23, no.2, 2014 , pp. 281-304 More about this Journal
Abstract
This research presents that exogenous characteristics of consumers affect eco-friendly vehicle preference. The car consumers are classifies into two groups by their characteristics - sex, age, and fuel expense. To find differences in the preference for eco-friendly vehicle, marginal utilities and compensate variations of vehicle attributes are estimated. The results suggest that there are significant differences in marginal utilities and compensate variations. However, the compensate variation is more reliable standard to test the preference differences because utility is a subjective measure. Men and old people have stronger preference for the fuel efficiency than women and young people. High fuel expense people have more preference for short time charging vehicles than low fuel expense people. In addition, gasoline vehicles are more attractive to young people than old people.
Keywords
consumer characteristics; eco-friendly vehicle; compensate variation;
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