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http://dx.doi.org/10.4218/etrij.12.0111.0198

Acceptance-Diffusion Strategies for Tablet-PCs: Focused on Acceptance Factors of Non-Users and Satisfaction Factors of Users  

Kim, You-Jin (Technology Strategy Research Laboratory, ETRI)
Sim, Jin-Bo (Technology Strategy Research Laboratory, ETRI)
Publication Information
ETRI Journal / v.34, no.2, 2012 , pp. 245-255 More about this Journal
Abstract
Among emerging devices propelling the growth of mobile devices, smartphones and tablet-PCs are among the most recognizable. In this study, a research model is designed for exploring acceptance-diffusion strategies for tablet-PCs from the viewpoint of consumer perception, which is verified through a survey. The results of this study show that tablet-PCs have great potential to be versatile, multifunctional devices, even though they are currently considered mostly as entertainment-oriented rather than fulfilling the essential needs of everyday life. An analysis of the acceptance model for tablet-PCs revealed that playability, cost level, functionality, and complexity significantly affect user acceptance. An analysis of the diffusion model, on the other hand, showed that playability and user interface have a significant influence on satisfaction, trust, and positive behavioral intention. We also found that cost level is not a major hindrance in the market diffusion of tablet-PCs. The results of this study can be used to establish effective acceptance and diffusion strategies for tablet-PCs and other emerging devices.
Keywords
Tablet-PCs; acceptance; diffusion; emerging devices; playability;
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Times Cited By KSCI : 2  (Citation Analysis)  (Related Records In Web of Science)
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