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http://dx.doi.org/10.7731/KIFSE.1444c95b

Publics Segmentation by the Issuance of Disaster-related Crisis Alert  

Kim, Yong-Soon (Public Safety Intelligence Research Section, ETRI)
Choi, Don-Mook (Dept. of Equipment System.Fire Protection Engineering, Gachon Univ.)
Publication Information
Fire Science and Engineering / v.34, no.3, 2020 , pp. 91-99 More about this Journal
Abstract
Recently, a new infectious disease, COVID-19, has been spreading not only in Korea but around the world. As a result, the Korean government raised the level of infectious disease crisis alerts to a serious level on February 23, 2020. The purpose of this study is to apply the situational theory of publics to publics segmentation according to the issuance of a crisis alert and to suggest ways to improve the crisis alert system. To this end, the level of public perception on crisis alerts was checked. The verification confirmed that the situational theory of publics is a suitable theoretical framework for analyzing the communication behaviors of the public toward crisis alerts. As a result of the public segmentation, 42.7% were classified as active publics. Based on this, it was suggested to reorganize the crisis alert system as a system for communicating with the public.
Keywords
Crisis alert; Public segmentation; Disaster; Public action;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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