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http://dx.doi.org/10.9724/kfcs.2015.31.3.352

Analysis of the Motives for Food Choice Using Food Choice Questionnaire  

Kim, A Young (Department of Food and Nutrition, Kookmin University)
Lee, Seul Ki (Department of Food and Nutrition, Kookmin University)
Lee, Min A (Department of Food and Nutrition, Kookmin University)
Publication Information
Korean journal of food and cookery science / v.31, no.3, 2015 , pp. 352-359 More about this Journal
Abstract
The purpose of this study was to analyze the motives for food choice using a Food Choice Questionnaire (FCQ). A FCQ, an instrument that measures the reported importance of nine factors underlying food choice, was administered to a representative sample of 157 adult respondents from 21 to 27 October 2013. Statistical analyses such as Descriptive statistics, Factor analysis, Reliability analysis, Pearson correlation, independent samples t-test, and analysis of variance (ANOVA) were performed on the data using the SPSS PASW Statistics 18.0 for Windows. According to the results, five food choice motivation factors were discerned: health, sensory and mood, convenience, price, and familiarity. The most important factors reported were price, sensory and mood, convenience, health and familiarity. We found that food choice motivation is distinguished by age, frequency of eating out, and consumption of HMR. Females in this study gave higher importance scores to health, sensory and mood, and familiarity. There were higher correlations between 'health' and 'sensory appeal and mood'.
Keywords
consumer; food choice questionnaire; motive; factor analysis; segment;
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