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http://dx.doi.org/10.12985/ksaa.2022.30.3.092

The Effect of ESG Activities on the Business Performance - Focused on Korean National Flag Carrier -  

Ahn, Jong Seon (한국항공대학교 일반대학원)
Chung, Sukhoon (한국항공대학교 일반대학원)
Lee, Sang Ryeong (한국항공대학교 일반대학원)
Park, Jin-Woo (한국항공대학교 경영학부)
Publication Information
Journal of the Korean Society for Aviation and Aeronautics / v.30, no.3, 2022 , pp. 92-108 More about this Journal
Abstract
This study aims to intensively analyze the effect of ESG activities on the Business performance focused on Korean national flag carrier. The purpose of this study is to provide ESG activities to promote the sustainable development of Korean national flag carriers by verifying the impact of ESG on airline's business performance through mediate variables within the airline industry in consideration of the value and importance of ESG. A survey is conducted with a total of 272 users of Korea's national flag carrier both Korean air and Asiana airline. The collected data is analyzed using a structural equation model. The results show that ESG management has an indirect positive effect on business performance. It is expected that the results of this study may be employed as fundamental data to emphasize the relative importance of an ESG activities, thereby enhancing the Korean national flag carrier's business management and eliciting a positive impact on sustainable growth.
Keywords
ESG; ESG Perceived Performance; Service Quality; Customer Satisfaction; Business Performance;
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Times Cited By KSCI : 6  (Citation Analysis)
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