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http://dx.doi.org/10.12985/ksaa.2011.19.1.049

The Comparative Analysis of Perceived Risks in South Korean Low Cost Carriers and Full Service Carriers  

Choi, Hew-Jong (경인여자대학 항공관광과)
Publication Information
Journal of the Korean Society for Aviation and Aeronautics / v.19, no.1, 2011 , pp. 49-57 More about this Journal
Abstract
This paper concentrate on the passengers' perception of risks by analyzing data gathered through a field survey in the South Korean air market. Twenty two Koreans were killed in the accident of PMT Air in the Kingdom of Cambodia on June 25th 2007 and This has caused customers to be more concerned about the safety of airline. Three hundred forty-two samples were collected from field survey at Kimpo International Airport in Seoul and Jeju International Airport on Jeju island and the findings are based on 316 questionnaires. The multiple regression analysis, Analysis of variance (ANOVA), Correlation analysis, T-test were carried out to examine the effect, relationship and difference of data set. The results show that there are differences between passengers' perceived risks in LCC's and those in FSC's. Passengers of LCC's took serious consideration of the type of fleet and feeling physical risk, whereas those of FSC's only took consideration of financial risk.
Keywords
low cost carriers; perceived risks; South Korean airline market; choice factors; safety and risks;
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