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Flower Image Analysis for Specialization of Floral Decoration  

Hong, Yun-Joo (Department of Flower-landscape design Nazarene University)
Publication Information
FLOWER RESEARCH JOURNAL / v.19, no.4, 2011 , pp. 238-244 More about this Journal
Abstract
The study was conducted in order to systematize specialization of flower decoration. The results of this study are summarized as follows. The research of image adjectives were analyzed into a total of 4 factors, which are texture, color, period, decoration. With regard to texture, the flower with the highest texture of 2.00 was white Zantedeschia aethiopica and that with the lowest texture of -1.90 was Leucospermum cordifolium. In regard of color, the flower with the highest color of 1.70 was Rosa 'Judy' and that with the lowest color of -2.40 was Gypsophila. With regard to period, the flower with the highest period of 2.00 was Gomphrena globosa and that of the lowest of -3.00 was Leucospermum cordifolium. In decoration, the flower with the highest decoration of 2.50 was Agapanthus 'Intermedia' and that with the lowest decoration of -2.00 was Heliconia bihai 'Lobster'. As for correlation among the factors, color and period were in a correlation with each other. It shows that color and period are the most important factors in flower decoration. In result of conjoint analysis, importance was high in order of color, texture, decoration and period. This suggests that consumers overemphasize color and texture in flower decoration and may fail to notice the importance of period.
Keywords
color; decoration; factor; period; texture;
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