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Exploring the Factors of Serendipity in Online Video Environment  

Baek, Sodam (국민대학교 테크노디자인전문대학원 경험디자인학과)
Lee, Wonyoung (국민대학교 테크노디자인전문대학원 경험디자인학과)
Chae, Anbyeong (국민대학교 테크노디자인전문대학원 경험디자인학과)
Hwang, Eunyoung (국민대학교 테크노디자인전문대학원 경험디자인학과)
Kim, Sungwoo (국민대학교 테크노디자인전문대학원 경험디자인학과)
Publication Information
Journal of the HCI Society of Korea / v.12, no.3, 2017 , pp. 25-33 More about this Journal
Abstract
Current video service market doesn't satisfy the users' needs who want to find new and interesting contents despite the vast amount of contents. Now it is continuously necessary to Study on technology and using experience is continuously required in online video service area to stimulate the watching motivation efficiently with such as recommendation or promotion. One of efficient ways of increasing the using motivation is to give the users pleasure when they use the services. This study focused on 'unexpected funny finding' as a strategy of providing pleasure of using. It was believed that it could increase the pleasure of using the service, if serendipity, which means unexpected pleasure, accidental finding such as finding a beautiful $caf{\acute{e}}$ or meeting a friend at a certain place unexpectedly, is applied. This study defines the serendipity as 'contents that give unexpected pleasure' at the online video environment. First it theoretically extracted the various characteristics of serendipity through reading many books. Next it verified the other concept of serendipity through the diary of users' survey to additionally extract the characteristics of serendipity at video environment that are hard to find in books. It formed estimation items for the characteristics of the extracted serendipity and tested them in youtube to confirm the characteristics of serendipity being found in video service and observe potential factors that make it. As a result if verified and confirmed four factors that cause serendipity at video environment. This study could be used as basic data to understand the concept of serendipity. It has an academic meaning in the point that it could be a useful reference for the future study that analyzes the role or effect of serendipity at IT area including online video service.
Keywords
Serendipity; Content Experience; Content UX; User Experience; Service Design;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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