Browse > Article

The effects of emotional matching between video color-temperature and scent on reality improvement  

Lee, Guk-Hee (광운대학교 산업심리학과)
Li, Hyung-Chul O. (광운대학교 산업심리학과)
Ahn, ChungHyun (한국전자통신연구원 방송통신미디어연구소)
Ki, MyungSeok (한국전자통신연구원 방송통신미디어연구소)
Kim, ShinWoo (광운대학교 산업심리학과)
Publication Information
Journal of the HCI Society of Korea / v.10, no.1, 2015 , pp. 29-41 More about this Journal
Abstract
Technologies for video reality (e.g., 3D displays, vibration, surround sound, etc.) utilize various sensory input and many of them are now commercialized. However, when it comes to the use of olfaction for video reality, there has not been much progress in both practical and academic respects. Because olfactory sense is tightly associated with human emotion, proper use of this sense is expected to help to achieve a high degree of video reality. This research tested the effects of a video's color-temperature related scent on reality improvement when the video does not have apparent object (e.g., coffee, flower, etc.) which suggest specific smell. To this end, we had participants to rate 48 scents based on a color-temperature scale of 1,500K (warm)-15,000K (cold) and chose 8 scents (4 warm scents, 4 cold scents) which showed clear correspondence with warm or cold color-temperatures (Expt. 1). And then after applying warm (3,000K), neutral (6,500K), or cold (14,000K) color-temperatures to images or videos, we presented warm or cold scents to participants while they rate reality improvement on a 7-point scale depending on relatedness of scent vs. color-temperature (related, unrelated, neutral) (Expts. 2-3). The results showed that participants experienced greater reality when scent and color-temperature was related than when they were unrelated or neutral. This research has important practical implications in demonstrating the possibility that provision of color-temperature related scent improves video reality even when there are no concrete objects that suggest specific olfactory information.
Keywords
Video reality; Olfactory sense; Color-temperature; Odor-color temperature matching;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 Reiss, S. and Wiltz, J. Why people watch reality TV. Media Psychology. Vol. 6. No. 4. Taylor & Francis. pp. 363-378. 2004.   DOI
2 Hamasaki, K., Nishiguchi, T., Okumura, R., Nakayama, Y. and Ando, A. A 22.2 multichannel sound system for ultrahigh-definition TV (UHDTV). SMPTE Motion Imaging Journal. Vol. 117. No. 3. Society of Motion Picture and Television Engineers. pp. 40-49. 2008.   DOI
3 Park, S. K., Jo, Y. J., Kim, D. W. and Park, G. M. A Study on Terrestrial UHDTV Broadcasting and Construction of Direct Reception Environment by DVB-T2. Journal of Broadcast Engineering. Vol. 18. No. 4. The Korean Society of Broadcast Engineers. pp. 572-588. 2013.   DOI
4 Lee, G., Choi, J., Ahn, C., Li, H. O. and Kim, S. Video Classification Based on Viewer Acceptability of Olfactory Information and Suggestion for Reality Improvement. Korean Journal of The Science of Emotion & Sensibility. Vol. 16. No. 2. The Korean Society For Emotion & Sensibility. pp. 207-220. 2013a.
5 Lee, G., Li, H. O., Ahn, C., Choi, J. and Kim, S. User Perception of Olfactory Information for Video Reality and Video Classification. Journal of the HCI Society of Korea. Vol. 8. No. 2. HCI Society of Korea. pp. 9-19. 2013b.   DOI
6 McCamy, C. S. Correlated color temperature as an explicit function of chromaticity coordinates. Color Research & Application. Vol. 17. No. 2. John Wiley & Sons. pp. 142-144. 1992.   DOI
7 Wyszecki, G. and Stiles, W. S. Color Science. Vol. 8. New York: Wiley. 1982.
8 Adams, F. M. and Osgood, C. E. A cross-cultural study of the affective meanings of color. Journal of Cross-Cultural Psychology. Vol. 4. No. 2. SAGE Publications. pp. 135-156. 1973.   DOI
9 Hupka, R. B., Zaleski, Z., Otto, J., Reidl, L. and Tarabrina, N. V. The Colors of Anger, Envy, Fear, and Jealousy A Cross-Cultural Study. Journal of Cross-Cultural Psychology. Vol. 28. No. 2. SAGE Publications. pp. 156-171. 1997.   DOI
10 Wang, T., Shu, S. and Mo, L. Blue or red? The effects of colour on the emotions of Chinese people. Asian Journal of Social Psychology. Vol. 17. No. 2. John Wiley & Sons. pp. 152-158. 2014.   DOI
11 Gao, X. P., J. H. Xin, T. Sato, A. Hansuebsai, M. Scalzo, K. Kajiwara, S. S. Guan, J. Valldeperas, M. J. Lis and Billger, M. Analysis of cross-cultural color emotion. Color Research and Application. Vol. 32. No. 3. John Wiley & Sons. pp. 223-229. 2007.   DOI
12 Lee, J., Kim, W. and Kim, S. Sensibility Evaluation of LED Lighting and Fluorescent Lamp based on Color Temperature. Korean Journal of Architectural Research. Vol. 25. No. 4. Architectural Institute of Korea. pp. 263-270. 2009.
13 Lee, G., Li, H. O., Bang, D., Ahn, C., Ki, M. and Kim, S. The effect of match between odor and color on video reality and sense of immersion. Journal of Broadcast Engineering. Vol.19. No. 6. The Korean Society of Broadcast Engineering. pp. 877-895. 2014.   DOI