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Development of a feature selection technique on users' false beliefs  

Lee, Jangsun (한양대학교 산업공학과 Research Institute for Serious Entertainment(RISE) lab)
Choi, Gyunghyun (한양대학교 기술경영전문대학원)
Kim, Jieun (한양대학교 기술경영전문대학원)
Ryu, Hokyoung (한양대학교 기술경영전문대학원)
Publication Information
Journal of the HCI Society of Korea / v.9, no.2, 2014 , pp. 33-40 More about this Journal
Abstract
Selecting appropriate features that products or services should provide for users has been a critical decision making problem for designers. However, the existing feature selection methods have prominent limitations when figuring out how they perceive the features. For example, selecting features based on the users' preference without analyzing users' mental models might lead to the 'feature creep' phenomenon. In this study, we suggest the 'False belief technique' that is able to detect users' mental model for the products/services that are formed after being provided with new features. This technique will be utilized as a way forward to help the designer to determine what features should be included in the new product development.
Keywords
Feature selection; System image; False memory; DRM paradigm; False belief technique; New product development;
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