Browse > Article
http://dx.doi.org/10.13045/acupunct.2013003

A Study on Satisfaction Evaluation of Korean Medicine Therapy Using Treatment Tool by Psychological Type  

Ji, Young Seung (Department of Acupuncture & Moxibustion Medicine, College of Oriental Medicine, Daejeon University)
Lee, Seung Min (Department of Acupuncture & Moxibustion Medicine, College of Oriental Medicine, Daejeon University)
Kim, Jeong Ho (Department of Acupuncture & Moxibustion Medicine, College of Oriental Medicine, Daejeon University)
Nam, Seung Kyu (Department of Industrial and Advertising Psychology, Daejeon University)
Kim, Young Il (Department of Acupuncture & Moxibustion Medicine, College of Oriental Medicine, Daejeon University)
Publication Information
Journal of Acupuncture Research / v.30, no.3, 2013 , pp. 27-38 More about this Journal
Abstract
Objectives : This study was designed to evaluate patient satisfaction of Korean medicine therapy using treatment tool by psychological type. Methods : 48 subjects were participated in this study. Before a treatment, we analyzed a patient's phychological type first by using a questionnaire. And then we divided 3 groups which were called a rational sympathy module group, emotional sympathy module group, control group. Manner of medical consultation according to patient's phychological type was carried out in all groups. After all treatment, we conducted a survey about medical service perception index, patient happiness index, medical satisfaction index. To evaluate a satisfaction degree, we analyzed results of survey statistically. Results : The results of the analysis, both rational sympathy module group and emotional sympathy module group got a higher score than control group statistical significantly on medical service perception index. Emotional sympathy module group got a higher score than control group statistical significantly on patient happiness index and medical satisfaction index. But rational sympathy module group only had a higher tendency than control group on patient happiness index and medical satisfaction index. Emotional sympathy module group got a higher score than rational sympathy module group on medical service perception index, patient happiness index and medical satisfaction index. Conclusions : Korean medicine therapy using treatment tool by psychological type consisted of patient's phychological type questionnaire and manner of medical consultation could improve a patient's satisfaction. It was more effective in emotional sympathy module group than rational sympathy module group.
Keywords
Treatment tool by psychological type; Satisfaction evaluation of Korean medicine therapy; Rational / emotional sympathy module group; Medical service perception index; Patient happiness index; Medical satisfaction index;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Kim EJ, Kim JI, Woo HS, Nam SK. Consumer Sympathy and Message Strategy. Korean Journal of Consumer and Advertising Psychology. 2012 ; 13(4) : 467-88.
2 Cho YS, Hwang JS. The Influence of Social Messages in Product Advertising on the Ad Effectiveness. Korean Journal of Consumer and Advertising Psychology. 2011 ; 12(1) : 149-68.
3 Escalas J, Stern B. Sympathy and empathy: Emotional responses to advertising drama. Journal of Consumer Research. 2003 ; 29(4) : 566-578.   DOI   ScienceOn
4 Nam SK. The Theoretical Study of Consumer Sympathy. Korean Journal of Consumer and Advertising Psychology. 2010 ; 11(4) : 619-36.
5 Higgins E. Beyond pleasure and pain. American Psychologist. 1997 ; 52(12) : 1280-90.   DOI   ScienceOn
6 Higgins E. Making a good decision: Value from fit. American Psychologist. 2000 ; 55(11) : 1217-30.   DOI   ScienceOn
7 Cesario J, Grant H, Higgins E. Regulatory fit and persuasion: Transfer from "feeling right". Journal of Personality and Social Psychology. 2004 ; 86(3) : 388-404.   DOI   ScienceOn
8 Higgins E. Value from regulatory fit. Psychological Science. 2005 ; 14(4) : 209-213.
9 Nam SK. Development and Validation of Consumer Happines Scale. Korean Journal of Consumer and Advertising Psychology. 2012 ; 13(3) : 403-420.
10 Pham M, Avnet T. Ideals and Oughts and the reliance on affect versus substance in persuasion. Journal of Consumer Research. 2004 ; 30(4) : 503-518.   DOI   ScienceOn
11 Nam SK, Woo HS, Cho CS, Kim YI. Development and Validation of Medical Service Perception Scale. Daejeon University Social Science Research Center. 2012 ; 31(1) : 93-107.