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http://dx.doi.org/10.12940/jfb.2019.23.5.1

A Study on the Muslim Fashion Style in Contemporary Fashion Collection  

Choi, Jinyoung (Dept. of Fashion Industry, Ewha Womans University)
Kim, Jiyoung (Dept. of Fashion Design Imformation, Chungbuk National University)
Publication Information
Journal of Fashion Business / v.23, no.5, 2019 , pp. 1-18 More about this Journal
Abstract
The purpose of this study is to analyze the Muslim fashion that has recently appeared in the global fashion collection to see how the global fashion brand expresses Muslim's traditional costumes so as to provide references in design development to prepare for the larger Muslim fashion market in the future. In order to analyze Muslim fashion, keywords related to Muslims such as "Muslim," "Islamic fashion" and "hijab" were searched on Google, Samsung Design Net and Vogue websites, and a total of 370 fashion photos were selected for the final data, which was judged to reflect Muslim fashion styles after a review by four clothing experts. Muslim fashion styles have the following characteristics: Above all, the use of veils was most noticeable, with many T-shaped loose long tunic dresses. The hijab, which had the highest proportion of veils, was used to produce various images with wide range of materials and colors. Achromatic colors were the most common, but more than three colors were used to create an exotic image. There have also been cases of using direct religious images such as arabesque patterns and mosques and Muslim priests. As a final, Muslim fashion styles were studied follow: first, a unique style using a veil. Second, conservative style with minimal exposure, third, restrained long-and-lose fit style, fourth, exotic style by elaborate pattern. The domestic fashion industry is also expected to generate economic demand if it is designed with reference to such collection trends along with market research on Muslim consumers.
Keywords
Muslim fashion; Islam; fashion collection;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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