Product-Story Congruence and Actor Attractiveness in Product Placements in Television Drama |
Cheon, Minhye
(Dept. of Fashion Industry, Incheon National University)
Ahn, Yena (Dept. of Fashion Industry, Incheon National University) Mo, Ju Hee (Dept. of Fashion Industry, Incheon National University) Park, Jee-Sun (Dept. of Fashion Industry, Incheon National University) |
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