1 |
LaTour, M., . Henthorne, T. (1994), "Ethical judgments of sexual appeals in print advertising", Journal of Advertising, 23(3), pp.81-90
|
2 |
Peterson, R., . Kevin, R. (1977), "The female role in advertisements: Some experimental evidence", Journal of Marketing, 41, pp.59-73
DOI
ScienceOn
|
3 |
Dudley, S. (1999), "Consumer attitudes toward nudity in advertising", Journal of Marketing Theory ad Practice, 79(4), pp.81-90
|
4 |
리대용 . 이상빈(1999), "성적소구 광고에 대한 윤리적 판단", 광고학연구, 10, pp. 211-222
|
5 |
LaTour, M., . Henthorne, T. (1994), "Ethical judgments of sexual appeals in print advertising", Journal of Advertising, 23(3), pp.81-90
|
6 |
LaTour, M., . Henthorne, T. (1994), "Ethical judgments of sexual appeals in print advertising", Journal of Advertising, 23(3), pp.81-90
|
7 |
Reicher, T. . Heckler, S., . Jackson, S. (2001), "The effects of sexual social marketing appeals on cognitive processing and persuasion", Journal of Advertising, 30(1), pp.13-27
|
8 |
Willson, R., . Moore, N. (1979). "The role of sexually-oriented stimuli in advertising theory and literature review", Advances in Consumer Research, 6, pp.25-39
|
9 |
Dudley, S. (1999), "Consumer attitudes toward nudity in advertising", Journal of Marketing Theory ad Practice, 79(4), pp.89-96
|
10 |
리대용 . 이상빈(1999), "성적소구 광고에 대한윤리적 판단", 광고학연구, 10, pp. 211-222
|
11 |
Grazer, W., . Keesling, G. (1995), "The effects of print advertising's use of sexual themes on brand recall and purchase intension: A product specific investigation of male responses", Journal of Applied Business Research, 11(3), pp.47-58
|
12 |
Kotler, P. (2000), "Marketing Management", Prentice Hall: Upper Saddle River, N.J, pp. 105-112
|
13 |
Dudley, S. (1999), "Consumer attitudes toward nudity in advertising", Journal of Marketing Theory ad Practice, 79(4), pp.89-96
|
14 |
Reichert, T., Alvaro, E. (2001), "The effects of sexual information on ad and brand processing and recall", Southwestern Mass Communication Journal, 17(1), pp.9-17
|
15 |
김소연(2003), "휴머니즘 강세, 섹스어필 광고는 외면해", 광고정보, 8월 pp.146-151
|
16 |
Reicher, T. . Heckler, S., . Jackson, S. (2001), "The effects of sexual social marketing appeals on cognitive processing and persuasion", Journal of Advertising, 30(1), pp.13-27
|
17 |
김진영(2005), "충격광고의 효과에 관한 연구", 고려대학교 언론대학원 광고홍보 학과 석사학위논문
|
18 |
Severn, J. . Belch, G., . Belch, M. (1990), "The effects of sexual and non-sexual advertising appeals and information level on cognitive processing and communication effectiveness", Journal of Advertising, 19(1), pp. 89-96
|
19 |
Cohen, D.(1981), "Consumer behavior", New York: Random House
|
20 |
LaTour, M., Henthorne, T. (1994), "Ethical judgments of sexual appeals in print advertising", Journal of Advertising, 23(3), pp.81-90
|
21 |
Kotler, P. (2000), "Marketing Management", Prentice Hall: Upper Saddle River, N.J, pp. 105-112
|
22 |
김소연(2003), "휴머니즘 강세, 섹스어필 광고는 외면해", 광고정보, 8월 pp.146-151
|
23 |
LaTour, M., . Henthorne, T. (1994), "Ethical judgments of sexual appeals in print advertising", Journal of Advertising, 23(3), pp.81-90
|
24 |
LaTour, M., . Henthorne, T. (1994), "Ethical judgments of sexual appeals in print advertising", Journal of Advertising, 23(3), pp.81-90
|
25 |
Sciglimpaglia, D. . Belch, G., . Belch, M.(1990), "Demographic and cognitive factors influencing viewers' evaluation of "sexy" advertisements", Advances in Consumer Research, 17, pp.89-102
|
26 |
Mackenzie, S., . Lutz, R. (1989), "An Empirical examination of the structure antecedents of attitude toward the Ad in an advertising pretesting context," Journal of Marketing, 53, pp.48-65
DOI
ScienceOn
|
27 |
Richmond, D., . Hartman, T. (1982), "Sex appeal in advertising," Journal of Advertising Research, 22(5), pp.53-61
|
28 |
Simpson, P. . Horton, S., . Brown, G. (1996), "Male nudity in advertisements: A modified replication and extension of gender and product effect", Journal of Academy of Marketing Science, 24(3), pp.257-262
DOI
ScienceOn
|
29 |
Severn, J. . Belch, G., . Belch, M. (1990), "The effects of sexual and non-sexual advertising appeals and information level on cognitive processing and communication effectiveness", Journal of Advertising, 19(1), pp.14-22
|
30 |
리대용 . 이상빈(1999), "성적소구 광고에 대한 윤리적 판단", 광고학연구, 10, pp. 211-222
|
31 |
Chestnut, R. . LaChance, W., . Kubitz, A. (1977), "The decorative female model: Sexual stimuli and the recognition of advertisements", Journal of Advertising, 6(4), pp.11-14
|
32 |
Kotler, P. (2000), "Marketing Management", Prentice Hall: Upper Saddle River, N.J
|
33 |
Mackenzie, S., . Lutz, R. (1989), "An Empirical examination of the structure antecedents of attitude toward the Ad in an advertising pretesting context," Journal of Marketing, 53, pp.48-65
DOI
ScienceOn
|