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A Study of the Visual Evaluations by Variations in the Location of the Waistline of the Basic Skirt  

Lee, Jung-Soon (Dept. of Fashion Design, Sangmyung University)
Publication Information
Journal of Fashion Business / v.9, no.1, 2005 , pp. 67-78 More about this Journal
Abstract
The purpose of this study is to evaluate the differences of visual evaluatations by variations in the location of the waistline of the basic skirt. In the main experiment, we make 6 samples: the 1cm-natural waistline, the 3cm-natural waistline, the 5cm-natural waistline, the 7cm-natural waistline, the 9cm-natural waistline, the 11cm-natural waistline. The data has been obtained from 43 fashion design majors. The data has analyzed by Frequency, Factor Analysis, Anova, Scheffe's test. The results of the experiment are as follows. 1. The visual effects by the location of the waistline are composed of 4 factors: the shape of the abdomen, the shape of the pelvic, the length of the upper body, and the vertical effect of the lower body. 2. The visual effects by the location of the waistline have significant differnces all factors. The location of the waistline, which have the best visual effect, are the 3cm-waistline, the 5cm-waistline, and the 7cm-waistline. These location do not emphase the shape of the abdominal and pelvic regions, but they make the length of the lower part look slimmer and longer. 3. The visual image by the location of the waistline are corn posed of 3 factors: modesty, attractiveness, comfort. 4. The visual image by the location of the waistline have significant differnces all factors. In the visual image, the 1cm-waistline and the 5cm-waistline are evaluated badly in the aspects of modesty, attractiveness, comfort. The 9cm-waistline and the 11 cm-waistline are evaluated as having the best modesty and attraction features. The 3m-waistline are evaluated as the best comfort.
Keywords
visual effect; visual image; abdomen; pelvic;
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