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http://dx.doi.org/10.12925/jkocs.2018.35.2.336

A Study on the Age-Specific Choice Attributes and Usage Pattern of Bakery Product Purchasers - for the focus on Seoul  

Lee, Sook-Eun (Dept. of Foodservice Industry, Uiduk University)
Han, Gyeong-Phil (Dept. of Foodservice Industry, Uiduk University)
Publication Information
Journal of the Korean Applied Science and Technology / v.35, no.2, 2018 , pp. 336-349 More about this Journal
Abstract
The purpose of this study was to investigate in the gender and age choice attributes and usage pattern of Bakery Product Purchasers for the focus on seoul. The results were as follows : The findings of survey showed that in general characteristics of respondents, Out of the total 654 people, 46.6% of them were male, 53.4% of them were female, so the number of females was slightly higher than that of males. On the matter of bakery purchase attributes, in the case of food life 'taste-interest type' was the most popular with 35.6%, followed by 'health-interest type' with 35.2% and 'Convenient-interest type' with 16.8%. When purchasing bakery products, consumers had different importance factors such as taste 79.1%, nutrition 10.2%, price 6.6%, Sanitation 5.5%, in gender was a significant difference(p<0.001). In bakery-using type, franchise bakery was 71.1%, window bakery 13.3%, in-store bakery 8.4%, in gender was a significant difference(p<0.001).
Keywords
bakery; bakery purchase attributes; bakery products; bakery-using type; franchise bakery; window bakery;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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