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Affecting Factors on Commercialization of Virtual Community: The Perspective of Purchasing Intention  

Lee, Jong-Ok (동국대학교 경영대학 정보관리학과)
Kim, In-Jai (동국대학교 경영대학 정보관리학과)
Chung, Kyung-Mi (동국대학교 경영대학 정보관리학과)
Publication Information
Asia pacific journal of information systems / v.14, no.2, 2004 , pp. 151-172 More about this Journal
Keywords
Virtual Community; Structured Equation Model; Purchasing Intention;
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