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Critical Success Factors for Electronic Commerce: Comparative Analysis between Korea and U.S.A.  

Sung, Tae-Kyung (Department of Management Information Systems, Kyonggi University)
Lee, Sang-Kyu (Department of Economics, The University of Suwon)
Publication Information
Asia pacific journal of information systems / v.12, no.4, 2002 , pp. 37-53 More about this Journal
Abstract
The three main purposes of this paper are to (1) identify critical success factors(CSF's) for electronic commerce(EC), (2) investigate the explanatory power of these CSF's on firm performance, and (3) compare differences in evaluating CSF's and explaining impact of CSF's on performance between Korean and U.S.A. EC managers. Through a literature review and interviews with managers in EC firms, a list of 16 CSF's consisting of 111 items was compiled. In the second stage, questionnaires were administered to managers of EC companies in Seoul, Korea and Texas, U.S.A. Survey results show that CSF's have very significant explanatory power for firm performance in both Korean and U.S.A. While security, privacy, technical expertise, information about goods/services, and variety of goods/services are the most explanatory CSF's in Korea, evaluation of EC operations, technical expertise, and ease of use show most explanatory power in U.S.A. This analysis confirms the fact that customers use EC if they feel comfortable about navigating EC for information about a variety of goods/services without technical difficulty and in a secure and private way.
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