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A Proposal of Business Model Development System for National Research and Development: Case of Korean Land Spatialization Group  

Hong, Jin-Won (Business Administration, Graduate School, Inha University)
Park, Seung-Wook (College of Business Administration, Inha University)
Bae, Sang-Keun (Korean Land Spatialization Group)
Kim, Young-Su (IT Consultant Course, Graduate School of Business Administration, Inha University)
Publication Information
Information Systems Review / v.12, no.2, 2010 , pp. 167-187 More about this Journal
Abstract
The governmental R&D projects have put a great emphasis on returns on R&D investment through development of market- and customer-oriented technologies and their commercialization. A successful commercialization of the technology developed from a R&D project relies on development of the technology intriguing customers, establishment of effective commercialization strategies throughout the stages of R&D planning and development, and interactive communication between the technology developer and a private company that will do a business with the technology. The business modeling helps accomplish the requirements for the successful commercialization. The past literature about technology commercialization does not provide a systematic procedure in developing a business model for the governmental R&D project. In this study, we proposed a systematic procedure developing a business model integrating peculiar characteristics of governmental R&D and viewpoints of technology developers and professionals of technology commercialization. It can be a useful guideline for developing a business model for the governmental R&D project.
Keywords
Business Model; National Research and Development; Commercialization; Methodology;
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