Sources and Mitigating Factors of Perceived Risk in the e-Marketplace
![]() |
Yi, Sang-Yoon
(Graduate School of Management, KAIST)
Kim, Myoung-Soo (SK Research Institute for SUPEX Management) Lee, Dong-Hoo (Terminal Laboratory, KTF Inc.) Ahn, Jae-Hyeon (Graduate School of Management, KAIST) Lee, Dong-Joo (Division of Business Administration, Hansung University) |
1 | 게임동아, '연 1조원 규모 아이템 현금 거래, '왜 일어나나', 게임동아 9월 20일, 2006 |
2 | 금융감독원, '옥션 2006. 11. 15 분기 보고서', 금융감독원 전자공시시스템, 금융감독원, 2006 |
3 | 금융감독원, '엔카네트워크 2006. 3. 20 감사보고서', 금융감독원 전자공시시스템, 금융감독원, 2006b |
4 | 서울경제, '아이템거래 규제 유명무실 우려', 서울경제 9월 6일자, 2006 |
5 | 이주량, '오픈마켓에 대한 구매자 만족과 선호의 영향요인 이해', 경영정보학연구, 제16권, 제4호, 2006, pp. 49-70 과학기술학회마을 |
6 | 조선일보, '게임아이템은 사이버 재산, 안전한 거래 방안 마련을', 조선일보 8월 22일자, 2005 |
7 | Bahli, B. and S. Rivard, 'The Information Technology Outsourcing Risk: A Transaction Cost and Agency Theory-based Perspective', Journal of Information Technology, Vol.18, No.3, 2003, pp. 211-221 DOI ScienceOn |
8 | Jarvenpaa, S. L., J. Tractinsky, and M. Vitale, 'Consumer Trust in an Internet Store', Information Technology and Management, Vol.1, No.1-2, 2000, pp. 45-71 DOI |
9 | Taylor, J. W., 'The Role of Risk in Consumer Behavior', Journal of Marketing, Vol.38, No.2, 1974, pp. 54-60 DOI ScienceOn |
10 | Ten, M. and T. S. H. Teo, 'Factors Influencing the Adoption of Internet Banking', Journal of the Association for Information Systems, Vol.1, No.5, 2000, pp. 1-42 |
11 | Bettman, J. R., 'Perceived Risk and Its Components: A Model and Empirical Test', Journal of Marketing Research, Vol.10, No.2, 1973, pp. 184-90 DOI ScienceOn |
12 | Peter, J. P. and M. J. Ryan, 'An Investigation of Perceived Risk at the Brand Level', Journal of Marketing Research, Vol.13, No. 2, 1976, pp. 184-188 DOI ScienceOn |
13 | Kaplan, S. and M. Sawhney, 'E-hubs: The New B2B Marketplaces', Harvard Business Review, Vol.78, No.3, 2000, pp. 97-103 PUBMED |
14 | Parker, G. G. and M. W. Van Alstyne, 'Two-Sided Network Effects: A Theory of Information Product Design', Management Science, Vol.51, No.10, 2005, pp. 1494-1504 DOI ScienceOn |
15 | Pavlou, P. A., H. Liang and Y. Xue, 'Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal Agent Perspective', MIS Quarterly, Vol.31, No.1, 2007, pp. 105-136 DOI |
16 | Cox, D. F. and S. J. Rich, 'Perceived Risk and Consumer Decision Making: The Case of Telephone Shopping', Journal of Marketing Research, Vol.1, No.4, 1964, pp. 32-39 |
17 | Tversky, A. and P. Wakker, 'Risk Attitudes and Decision Weights', Econometrica, Vol.63, No.6, 1995, pp. 1255-1280 DOI ScienceOn |
18 | 오토타임즈, '중고차 3대 중 1대, SK 엔카 거쳤다', 오토타임즈 2월 13일자, 2006 |
19 | Akerlof, G., 'The Market for Lemons: Quality Uncertainty and the Market Mechanism', Quarterly Journal of Economics, Vol.84, No.3, 1970, pp. 488-500 DOI ScienceOn |
20 | Mas-Colell, A., M. D. Whinston, and J. R. Green, Microeconomic Theory, Oxford University Press, 1995 |
21 | Pavlou, P. A. and D. Gefen, 'Building Effective Online Marketplaces with Institution-based Trust', Information Systems Research, Vol.15, No.1, 2004, pp. 37-59 DOI ScienceOn |
22 | Eisenhardt, K. M., 'Agency Theory: An Assessment and Review', Academy of Management Review, Vol.14, No.1, 1989a, pp. 57-74 DOI |
23 | Austin, R. D., 'The Effects of Time Pressure on Quality in Software Development: An Agency Model', Information Systems Research, Vol.12, No.2, 2001, pp. 195-207 DOI ScienceOn |
24 | Kim, M.-S. and J.-H. Ahn, 'Management of Trust in the e-Marketplace: The Role of the Buyers' Experience in Building Trust', Journal of Information Technology, Vol.22, No.2, 2007, pp. 119-132 DOI ScienceOn |
25 | Jacoby, J. and L. B. Kaplan, 'The Components of Perceived Risk', Proc. of the Third Annual Conference of the Association for Consumer Research, 1972, pp. 382-393 |
26 | Yoo, B., V. Choudhary and T. Mukhopadhyay, 'A Model of Neutral B2B Intermediaries', Journal of Management Information Systems, Vol.19, No.3, 2002, pp. 43-68 DOI |
27 | Lee, D.-J. and J.-H. Ahn, 'Reward Systems for Intra-organizational Knowledge Sharing', European Journal of Operational Research, Vol.182, No.2, 2007, pp. 938-956 |
28 | Lee, Z. I. I. and S. J. Lee, 'The Effect of Negative Buyer Feedback on Prices in Internet Auction Markets', Proc. of the 21st International Conference of Information Systems, Brisbane, Australia, 2000, pp. 286-287 |
29 | Bailey, J. P. and Y. Bakos, 'An Exploratory Study of the Emerging Role of Electronic Intermediaries', International Journal of Electronic Commerce, Vol.1, No.3, 1997, pp. 7-20 DOI |
30 | Peter, J. P. and L. X. Tarpey, 'A Comparative Analysis of Three Consumer Decision Strategies', Journal of Consumer Research, Vol.2, No.1, 1975, pp. 29-37 DOI ScienceOn |
31 | Lim, N., 'Consumers' Perceived Risk: Sources versus Consequences', Electronic Commerce Research and Applications, Vol.2, No.3, 2003, pp. 216-228 DOI ScienceOn |
32 | 이데일리, '게임 아이템 현금거래 찬반 격론', 이데일리 12월 27일자, 2006 |
33 | Nelson, P., 'Information and Consumer Behavior', Journal of Political Economy, Vol.78, No.2, 1970, pp. 311-329 DOI ScienceOn |
34 | Roselius, T., 'Consumer Rankings of Risk Reduction Methods', Journal of Marketing, Vol.35, No.1, 1971, pp. 56-61 |
35 | 한국자동차공업협회, 국내 자동차 통계, 2006 |
36 | 경향신문, '온라인 쇼핑몰 10조 시대', 경향신문 1월 15-17일자, 2006 |
37 | Bauer, R. A., 'Consumer Behavior as Risk Taking', in Dynamic Marketing for a Changing World, R. S. Hancock (ed.), American Marketing Association, Chicago, 1960, pp. 389-398 |
38 | Simpson, L. and H. B. Lakner, 'Perceived Risk and Mail Order Shopping for Apparel', Journal of Consumer Studies and Home Economics, Vol.17, No.4, 1993, pp. 364-369 |
39 | Bergen, M., S. Dutta, and O. Walker, 'Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories', Journal of Marketing, Vol.56, No.1, 1992, pp. 1-24 |
40 | Kim, M.-S. and J.-H. Ahn, 'Comparison of Trust Sources of an Online Market-maker in the e-Marketplace: Buyer's and Seller's Perspectives', Journal of Computer Information Systems, Vol.47, No.1, 2006, pp. 84-94 |
41 | Bhargava, H. and V. Choudhary, 'Economics of an Information Intermediary with Aggregation Benefits', Information Systems Research, Vol.15, No.1, 2004, pp. 22-36 DOI ScienceOn |
42 | Dellarocas, C., 'The Digitization of Word-of-Mouth: Promise and Challenges of Online Feedback Mechanisms', Management Science, Vol.49, No.10, 2003, pp. 1407-1424 DOI ScienceOn |
43 | Ba, S. and P. A. Pavlou, 'Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior', MIS Quarterly, Vol.26, No.3, 2002, pp. 243-268 DOI ScienceOn |
44 | Laurent, G. and J. N. Kapferer, 'Measuring Consumer Involvement Profiles', Journal of Marketing Research, Vol.22, No.1, 1985, pp. 41-53 DOI ScienceOn |
45 | Pavlou, P. A., 'Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model', International Journal of Electronic Commerce, Vol.7, No.3, 2003, pp. 101-34 DOI |
46 | Eisenhardt, K. M., 'Building Theories from Case Study Research', Academy of Management Review, Vol.14, No.4, 1989b, pp. 532-50 DOI |
47 | Milgram, P. and J. Robert, Economics, Organization and Management, Prentice-Hall Inc., 1992 |
![]() |