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Knowledge Management Planning for Home Shopping Industries: Focus on Broadcasting Management and Operation  

Jeong, Keun-Chae (Chungbuk National University)
Publication Information
Information Systems Review / v.5, no.2, 2003 , pp. 131-149 More about this Journal
Abstract
In this paper we propose a knowledge management plan for the home shopping industry. Among whole business areas we focus on the business area of the Broadcasting Management and Operation(BM&O). We analyze problems embedded in the business area BM&O, design a knowledge management model (including business processes, information systems, organizations, regulations, and culture) for overcoming the problems, and finally make an action plan for implementing the model into the home shopping company. We expect the proposed model and action plan will be used as an useful reference model for maintaining one's competitive power in the home shopping markets.
Keywords
Knowledge Management; Business process; Strategy; Broadcasting; Home shopping;
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