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Development and Application of Business Model Analysis Framework  

Ahn, Ji-Hang (Department of MIS, Graduate school of Business Administration, Hanyang University)
Choi, Sang-Hoon (Department of MIS, Graduate school of Business Administration, Hanyang University)
Chang, Suk-Gwon (School of Business Administration, Hanyang University)
Kim, Yong-Ho (KT Service Development Research)
Publication Information
Information Systems Review / v.5, no.1, 2003 , pp. 19-32 More about this Journal
Abstract
This paper develops a business model analysis framework and suggests a step-wise approach to the exploration of new business models. Three generic business model components, Value Change Model, Value Connection Model, and Value Complement Model, are identified based on their value propositions, and a composite of them, called Value Combination Model, is proposed. In order to integrate various value propositions from these business models, a business model analysis framework is also suggested. In order to test its real-world applicability, a case study is performed on the WLAN services and the effectiveness of the framework as a business model analysis tool is demonstrated.
Keywords
Business model analysis framework; Value creation model; Wireless LAN service;
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