A Study on Visual Characteristic ＆ Evaluation of the Super Graphic of High-raised Apartment Housing

This study examines and analyzes the current status, characteristics and properties of Super-Graphic as a visual element with Super Graphic designed on the wall of apartment housing, typifies them and explains the preference and evaluative structure by each type. The results of this study are as follows： According to color environment of Super-Graphic, N-tone colors are 21.4％ and YR-tone colors are 14.5％. In the whole distribution, cold color tone is 41.4％ and warm color tone is 37.2％. In the brightness, 72.9％ of the entire Super Graphic use high brightness and in the saturation, 51.2％ show low saturation, achromatic colors are 21.4％ and high saturation is 16.5％. As a result of conducting SD test to analyze the preference of Super-Graphic, 'wonderful' is most negative variable, followed by 'heterogeneous', 'splendid', 'romantic' variety'. Positive variables are 'monotone', 'stable' and 'calm'. As a result of factor analysis to reveal the evaluative structure of Super Graphic image based on the above results, five factors including brightness, saturation, stability, harmony and ordered are extracted and it is considered that these are important variables to be reflected in designing Super Graphic in future.

고층 아파트 외관 슈퍼그래픽의 시지각적 특성 및 평가 성향에 관한 연구