A Study on Consumers' Recognition of Home Furniture Colors

The survey of consumers' recognition of home furniture colors was conducted targeting 32 males and 68 females from 20's to 60's. The results are as follows. The first, in terms of colors, when they were asked of where was the most important place in a house, the first place they thought of was the color of wallpaper and the second was the color of furniture. The second, in terms of home furniture colors, a sofa was put the most importance on and a living room dresser was the next. The third, they preferred natural wood color as home furniture and the next color was achromatic colors. The forth, the most preferred wood color was a walnut and the next was a ginkgo tree color. The fifth, the most preferred color was white and the next was tertiary colors when they were asked to paint their home furniture. The sixth, 88% participants in the survey responded that home furniture colors would much influence on our lives. In conclusion, most consumers recognize the importance of furniture colors and they prefer the use of hardwood for a natural feeling as long as they can afford.

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