Abstract
Mendini works architect of magazine. He is a era-transcending designer who started design in late fifties and still works actively. In his design, there are some ordinary emotions which make people easier to approch to than without having any resistance. The purpose of this research paper is to define the traits of Mendini's design work. There are four main characters in his design; post-modernism, combination of art and design, use of contemporary art and traditionary italian colors and redesign. Mendini interpret tradition in modern way. His individuality came from the tradition, and also he modernized italian tradition to it.
webmaster
