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http://dx.doi.org/10.15813/kmr.2021.22.4.001

A Study on the Estimation of Character Value in Media Works: Based on Network Centralities and Web-Search Data  

Cho, Seonghyun (KAIST College of Business)
Lee, Minhyung (KAIST College of Business)
Choi, HanByeol Stella (KAIST College of Business)
Lee, Heeseok (KAIST College of Business)
Publication Information
Knowledge Management Research / v.22, no.4, 2021 , pp. 1-26 More about this Journal
Abstract
Measuring the intangible asset has been vigorously studied for its importance. Especially, the value of character in media industry is difficult to quantitatively evaluate in spite of the industry's rapid growth. Recently, the Social Network Analysis (i.e., SNA) has been actively applied to understand human usage patterns in a media field. By using SNA methodology, this study attempts to investigate how the character network characteristics of media works are linked to human search behaviors. Our analysis reveals the positive correlation and causality between character network centralities and character search data. This result implies that the character network can be used as a clue for the valuation of character assets.
Keywords
Intangible Asset; Knowledge Management; Media Industry; Character Value; Character Network; Social Network Analysis (SNA); Search Data;
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