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http://dx.doi.org/10.15813/kmr.2021.22.2.012

Analysis of the Information in the COVID-19 Emergency Alert : Focusing on Essential Information Factors and Privacy Invasion Information Factors  

Kim, Minjin (Graduate School of Information, Yonsei University)
Kim, Miyea (Barun ICT Research Center, Yonsei University)
Kim, Beomsoo (Graduate School of Information, Yonsei University)
Publication Information
Knowledge Management Research / v.22, no.2, 2021 , pp. 227-246 More about this Journal
Abstract
In the context of the global pandemic caused by COVID-19, emergency alert text messages can violate the privacy of confirmed corona positive cases. This study used conjoint analysis to identify the essential information factors and the privacy invasion information factors of local government initiated safety notices. As a result of this study, we found eight essential information factors, including all routes of the confirmed case and ten privacy invasion factors of safety notices. In addition, we found that there is a similarity between the combinations of information perceived to be the most essential and perceived as the most significant privacy invasion; both combinations include the confirmed case's personal and route information. This study ultimately tried to suggest a way to lower the concern about privacy invasion of the confirmed cases without damaging the emergency alert text messages' essential information. We expect that this study will provide researchers and policymakers interested in disaster communication with valuable theoretical and practical implications.
Keywords
COVID-19 Emergency Alerts; Information Sharing; Privacy Protection; Conjoint Analysis; Knowledge Management;
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