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A Case Study on Conflict Types and Management for Technology Valuation Project  

LEE, Yun Hee (세종대학교 국정관리연구소 미래기술연구실)
Sohn, Young Hwan (세종대학교 국정관리연구소)
Yoo, Myoung Kwan (세종대학교 국정관리연구소, 공공관리연구센터)
Publication Information
Journal of Korea Technology Innovation Society / v.21, no.1, 2018 , pp. 130-150 More about this Journal
Abstract
Technology valuation refers to the act, procedures, or techniques in evaluating certain technology and its value for commercialization. For this purpose, deadlines and process plans are established based on valuation goals such as technology transfer, investment and financing, investment in kind, and strategy establishment. The technology valuation process involves analyzing and evaluating technology performance, rights, marketability, and business value technology, as well as calculating the monetary value of technology modules based on the results. Analysis and evaluation of each module is performed by a team of experts having knowledge of specific technology. Valuation of technologies is conducted as independent projects by project managers (PM) who integrate and manage modules; they must have expertise in systematic performance of task support and management to ensure objectivity and reliability. Furthermore, the valuation team comprises expert stakeholders having knowledge about each module due to the nature of technology valuation. For smooth knowledge sharing in technology and valuation procedures, communication skills and roles of PMs supporting and managing the valuation are important. Primarily, PMs must resolve conflicts between evaluators participating in different tasks, evaluators and evaluatees, and technology holders and receivers. This study examines technology valuation for four conflicts occurring frequently among stakeholders providing valuation support to PMs, and seeks resolutions. The conflicts and resolutions discussed in this study may lead to more specialized roles of PMs in technology valuation and project management, as well as systemized valuation support and management plans.
Keywords
Conflict management; Technology valuation project management; Technology valuation project process; PM;
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