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The Impact of Standardization Intensity on Sales Performance: Evidence from Korean SMEs  

GANG, KwangWook (School of Business Administration, UNIST)
Publication Information
Journal of Korea Technology Innovation Society / v.19, no.3, 2016 , pp. 417-438 More about this Journal
Abstract
The choice of SMEs between standardization and R&D is one of the strategies of building capabilities for achieving competitive advantages under the liabilities of newness and smallness. This paper provides empirical evidence of Korean SMEs choice between standardization and R&D. We hypothesize two possible impacts of standardization intensity on sales performance; a positive linear and a U-shaped relationship. The analysis of data on 821 Korean SMEs from information and technology, and electricity and electronics industries in 2013 shows an U-shaped relationship between relative standardization intensity over R&D and sales performance.
Keywords
Standardization intensity; Sales performance; Small and Medium sized Enterprise; Information and Communication Industries; Electricity and Electronics Industries;
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