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http://dx.doi.org/10.14695/KJSOS.2017.20.3.119

The Effects of Virtual Competitors on AR (Augmented Reality) Home Training System: Focusing on Immersion, Perceived Competition, and Learning Motivation  

Choi, Sungho (Management of Technology, Yonsei University)
Lee, Wonouk (Management of Technology, Yonsei University)
Kim, Hyunju (Management of Technology, Yonsei University)
Won, Jongseo (Management of Technology, Yonsei University)
Lee, Jeehang (Department of Bio and Brain Engineering, KAIST Institute for Health Science and Technology)
Lee, Yeonjoo (Management of Technology, Yonsei University)
Kim, Jinwoo (Management of Technology, Yonsei University)
Publication Information
Science of Emotion and Sensibility / v.20, no.3, 2017 , pp. 119-130 More about this Journal
Abstract
The purpose of the study is discovering the effects of virtual competitors on user in AR (Augment Reality) home training system. Specifically, the current research examined their effects on immersion, perceived competition, and leaning motivation. The paper tested three unexplored relationship. First, introducing virtual competitors in home training system will enhance user's immersion. Second, presenting virtual competitors in home training system will increase user's perceived competition. Third, virtual competitors in home training system will raise user's learning motivation. For empirical analysis, we developed home training system, which could check and give feedback automatically, based on user's posture. Using this AR home training system, the study empirically shows how and why virtual competitors affect users. The results give implications not only on service design; but also on the idea that virtual other could affect user's behavior.
Keywords
Augment Reality; Home Training System; Immersion; Perceived Competition; Learning Motivation;
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Times Cited By KSCI : 2  (Citation Analysis)
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