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http://dx.doi.org/10.14695/KJSOS.2016.19.1.95

Exploratory Understanding of the Uncanny Valley Phenomena Based on Event-Related Potential Measurement  

Kim, Dae-Gyu (Department of Psychology, Chung-Ang University)
Kim, Hye-Yun (Department of Psychology, Chung-Ang University)
Kim, Giyeon (Department of Psychology, Chung-Ang University)
Jang, Phil-Sik (Department of IT & Logistics, Sehan University)
Jung, Woo Hyun (Department of Psychology, Chungbuk National University)
Hyun, Joo-Seok (Department of Psychology, Chung-Ang University)
Publication Information
Science of Emotion and Sensibility / v.19, no.1, 2016 , pp. 95-110 More about this Journal
Abstract
Uncanny valley refers to the condition where the affinity of a human-like object decreases dramatically if the object becomes extremely similar to human, and has been hypothesized to derive from the cognitive load of categorical conflict against an uncanny object. According to the hypothesis, the present study ran an oddball task consisting of trials each displaying one among a non-human, human and uncanny face, and measured event-related potentials (ERPs) for each trial condition. In Experiment 1, a non-human face was presented in 80% of the trials (standard) whereas a human face for another 10% trials (target) and an uncanny face for the remaining 10% trials (uncanny). Participants' responses were relatively inaccurate and delayed in both the target and uncanny oddball trials, but neither P3 nor N170 component differed across the three trial conditions. Experiment 2 used 3-D rendered realistic faces to increase the degree of categorical conflict, and found the behavioral results were similar to Experiment 1. However, the peak amplitude of N170 of the target and uncanny trials were higher than the standard trials while P3 mean amplitudes for both the target and uncanny trials were comparable but higher than the amplitude for the standard trials. P3 latencies were delayed in the order of the standard, target, and uncanny trials. The changes in N170 and P3 patterns across the experiments appear to arise from the categorical conflict that the uncanny face must be categorized as a non-target according to the oddball-task requirement despite its perceived category of a human face. The observed increase of cognitive load following the added reality to the uncanny face also indicates that the cognitive load, supposedly responsible for the uncanny experience, would depend on the increase of categorical conflict information subsequent to added stimulus complexity.
Keywords
uncanny valley; human-likeness; cognitive load; oddball task; event-related potentials (ERPs); N170; P3;
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