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Effects of Advertising according to the Altering Color Coordinates of the Outdoor Billboards a Inorganic Powder EL Lamp That was made by Screen Printing Technique  

Moon, Kil-Hwan (Dept. of Printing Media, Joongbu University)
Lee, Kwang-Sook (Dept. of Adv. & PR, Joongbu University)
Publication Information
Journal of the Korean Graphic Arts Communication Society / v.30, no.1, 2012 , pp. 47-58 More about this Journal
Abstract
The inorganic powder EL lamp was made by screen printing technique with a phosphor ink and a dielectric ink. Value of color coordinates X and Y increased under the condition of supplying driving power to the inorganic powder EL lamp and changing voltage with constant frequency. When frequency was changed under the constant voltage, value of color coordinates X and Y were decreased with increasing frequency. However, level of change of color coordinates X was different from color coordinates Y. When voltage was increased under constant frequency, changing degree of color coordinates X and Y shows similarity. But under the constant voltage with changing frequency, color coordinates X and Y were differently changed that degree of change of color coordinates Y showed five times more than that of color coordinates X. As increasing thickness of phosphor ink and dielectric ink, level of voltage and frequency, color coordinates X and Y were slightly changed. According to the thickness of phosphor ink and dielectric ink, and level of voltage and frequency, color coordinate of color light was changed. Frequency was most important element influencing on the change of color coordinate.
Keywords
Color coordinates; advertising effects; screen printing technique; ink layer; inorganic powder EL lamp;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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