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http://dx.doi.org/10.5850/JKSCT.2021.45.3.423

The Perspective of Charles Taylor's 'Authenticity' on Fashion -Focusing on 'Goganzi' Digital Content-  

Lee, Yoon Kyung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.45, no.3, 2021 , pp. 423-438 More about this Journal
Abstract
This study examined fashion through the lens of Charles Taylor's concept of 'Authenticity.' From the point of view of 'Authenticity,' fashion can be thought of as "a means of expressing one's inner truth" and "affirmative about everyday life." According to 'Authenticity,' fashion, in the first case ("one's inner truth") appears as 1) magnetic uniqueness, 2) inner subjectivity, and 3) poiēsis. And in the second case ("affirmative about everyday life") it is expressed as 1) naturalism, 2) positivity of self-expression, and 3) existentiality. For this study, we selected a high school 'ganzi' contest, whose participants were deemed to have a high level of interest in and understanding of fashion, compared to other teenagers living in South Korea. Among the 33 participants in 'Goganzi' Seasons 1 and 2, we analyzed the styles and looks of 30 works by the six people who made it to the final stage. As a result, we broke down the aesthetic values of authenticity that teenagers express through their fashion into three categories: plurality, originality, and creativity.
Keywords
Authenticity; Charles Taylor; Goganzi; Teenager; Fashion;
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