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http://dx.doi.org/10.5850/JKSCT.2020.44.3.400

Korean Genderless Fashion Consumers' Self-image and Identification  

Shin, Eun Jung (Dept. of Clothing & Textiles, Yonsei University)
Koh, Ae-Ran (Dept. of Clothing & Textiles, Yonsei University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.44, no.3, 2020 , pp. 400-412 More about this Journal
Abstract
The "genderless fashion" style adopted by 20 to 30-year-olds in Korea cannot be ignored in the consumer fashion code. This study investigated self-images of Korean genderless fashion consumers through in-depth interviews. Interview analyses confirmed that Korean genderless fashion consumers express their self-image through clothing. As the theoretical framework, this study used Lacan's concept of desire to classify the types of self-image consumers want to express. The results are classified into three subject types: those who pursue self-fulfillment, those who pursue fulfillment from others, and those who pursue endless fulfillment through a self-image. This reflects various factors and the subjects' desires. Further, a subject's desire to present a specific self-image was an important factor in understanding the genderless fashion style. The study results revealed that modern fashion is an "unconscious" field of self-expression that crucially reflects individual desires. The study also contributes to the understanding of the concept of self-image at large.
Keywords
Genderless fashion; Self-image; Clothing; Lacan's concept of desire;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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