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http://dx.doi.org/10.5850/JKSCT.2013.37.3.386

Synthesis of Primary Studies Related to Clothing Involvement by Meta-analysis  

Lee, Jongnam (Dept. of Fashion Design, Sungkyunkwan University)
Yu, Haekyung (Dept. of Fashion Industry, Incheon National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.37, no.3, 2013 , pp. 386-398 More about this Journal
Abstract
This study analyzes the effect of clothing involvement using meta-analysis. Metal-analysis (the analysis of analyses) is widely used in various academic areas to integrate individual empirical studies and generalize the knowledge of a specific research field. Previous studies regarding clothing involvement published since 1990 were researched from the KISS database using clothing involvement and fashion involvement as a keyword; subsequently, 127 articles were identified. Studies that had insufficient statistics or included clothing involvement as a moderating (or intervening variable) were eliminated; subsequently, 36 articles provided a total of 75 data sets that were used for the final analysis. Dependent variables were grouped into 10 categories to compare the differences between high and low involvement groups. The effect size of clothing involvement was large in non-personal information source; however, it was small in utility, brand royalty and quality. In the 7 categories of relational studies that showed homogeneity, the relation size regarding conformity was smaller than the personal information source.
Keywords
Clothing involvement; Fashion involvement; Meta-analysis; Effect size; Relation size;
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Times Cited By KSCI : 8  (Citation Analysis)
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