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http://dx.doi.org/10.5850/JKSCT.2010.34.7.1184

The Comparison of User Preference on Domestic versus a Foreign 3D Virtual Try-On System  

Do, Wol-Hee (Dept. of Clothing & Textiles, Chonnam National University/Research Institute of Human Ecology, Chonnam National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.34, no.7, 2010 , pp. 1184-1196 More about this Journal
Abstract
Several applications of body scanning technology have been commercialized or are currently under development. The virtual fit from 3D scans is most advanced form of virtual try-on. This article is an analysis of the comparison of user preferences for domestic versus foreign 3D virtual try-on systems. For this study, domestic i-Fashion Mall (www.ifashionmall.co.kr) and a Canadian company, My Virtual Model (www.mvm.com) were selected as the most representative online retailers that offer a virtual try-on system. The respondents were comprised of 70 Korean female college students in the age group 20-29. A five point Likert scale was used to evaluate the degree of the preference of virtual avatar and try-on images. T-test, cross table, and a chi-square independence test were conducted for data analysis. The results are as follow. 1. The representation about current looks according to each virtual fit image indicates that MVM is more accurate than i-Fashion Mall. 2. About decision confidence, respondents have decision confidence in i-Fashion Mall in the case of the avatar image; however, respondents have confidence in MVM or the fit image. 3. There were no significant differences in among waist size groups in accuracy, trust of each avatar image, while there were significant differences among waist size groups in the accuracy and trust of each virtual fit image. 4. About ease of use, respondents answered that i-Fashion Mall is superior to MVM. 5. The respondents prioritized the ‘fitting report’ of i-Fashion Mall and ‘Weight loss’ of MVM over other functionalities.
Keywords
3D virtual try-on; Virtual fit; Jean pants; Peference; 20's female;
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Times Cited By KSCI : 2  (Citation Analysis)
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