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http://dx.doi.org/10.5850/JKSCT.2007.31.12.1710

Cases of Extreme Customization and Personalization -Current Trends of Textiles and Apparel Industry in the United States-  

Lee, Young-A (Dept.of Textiles & Consumer Sciences, Florida State University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.31, no.12, 2007 , pp. 1710-1720 More about this Journal
Abstract
Environmental changes, including intensive international competition, unpredictable consumer demand, and market trends of variety and short product life cycles, have compelled the U. S. textiles and apparel industry to focus increasingly on the consumer as a way to meet these challenges. The industry began expanding into mass customization that used information technology, flexible processes, and organizational structures to deliver a wide range of products and services that met specific needs of individual customers but on a mass scale. This paper presents cases of leading-edge technology application on customization and breakthrough concepts in personalization, with a view to raising the level of debate on these issues to its highest level.
Keywords
Customization; Personalization; Innovative technology; Textiles and apparel industry; Virtual reality;
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