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A Study on Clothing Benefits and Fashion Information Sources according to Family Life Cycle  

Kim, Chil-Soon (Dept. of Textile & Clothing Design, Kyung Hee University)
Lee, Jin-Hwa (Dept. of Clothing& Textiles, Pusan National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.29, no.2, 2005 , pp. 220-230 More about this Journal
Abstract
The purpose of this study was to compare clothing benefits and the types of fashion information sources according to family life cycle. Subjects were selected through stratified sampling technique in Seoul and suburban area. Collection of the research data was made using a self-administered questionnaire survey. Factor analysis, ANOVA, and Duncan test were used to conduct the data analysis on 562 out of 600 questionnaires. Clothing benefit variables were reduced to five factors : fashion/social status, individuality, function/comfort, figure flaws compensation, and economic value. The result showed significant differences on 3 clothing benefits(fashion/social status, individuality, and function/comfort) and 5 fashion information soures (celebrities, street fashion, T.V commercial, Internet/home shopping, fashion catalog) according to family life cycle.
Keywords
Family Life cycle; Clothing benefit; Fashion information source;
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