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Developing a B2C Channel Relationship Model: Between Apparel Consumers and Department Stores  

Lee, Soo-Jin (Dept. of Clothing & Textiles, Sungkyunkwan University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.27, no.12, 2003 , pp. 1412-1423 More about this Journal
Keywords
B2C; relationship marketing; internalization; relationship strength; department stores; B2C;
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