[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.23047/korea-sire.2022.12.31.03

The Shaping and Communication of National Image by Korean Film and Television

Ning Wang (Anhui University of Finance and Economics)
Jinling Wang (the Department of Advertising at the School of Arts, Anhui University of Finance and Economics)

Publication Information

Journal of the International Relations & Interdisciplinary Education / v.2, no.2, 2022 , pp. 35-58 More about this Journal

Abstract

Korean movies and TV shows have been widely distributed in the international market and have played an important role in shaping the national image of Korea. In this paper, we found that the factors of "actor's image" and "background music and images" among the popular factors of Korean dramas have a positive influence on shaping the national image of Korea through questionnaires and spss tools. At the same time, the study also hopes to analyze the reasons for the success of Korean film and television productions to explore their useful value for the international communication of Chinese film and television productions.

Keywords

Korea; Korean film and television; national image; international communication;

Citations & Related Records

Times Cited By KSCI : 6 (Citation Analysis)

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