Browse > Article

The Performance Evaluation on Service Organization using the Priority-Constrained DEA Model  

Seo, Sang-Beom (한국교통연구원 물류연구실)
Park, Myung-Sub (고려대학교 경영대학)
Publication Information
Korean Management Science Review / v.23, no.2, 2006 , pp. 93-107 More about this Journal
Abstract
This paper attempts to improve the typical DEA model that is often used as a performance evaluation method for service firms. The after-sales service system in a Korean electronic company is chosen as a sample case. The performance evaluation method currently practiced in the firm was reviewed and some critical issues of the current method were discussed. DEA model would be considered a solution for solving those Issues. However, typical DEA models has various drawbacks in determining the weights over evaluation criteria. Proposed is the priority-constrained DEA model that accommodates the strategic Importance of each evaluation criterion. The results of the proposed model are compared with those of typical DEA models. It is shown that the priority-constrained DEA model is superior to the others in terms of evaluation quality.
Keywords
Service Performance Evaluation; Priority-constrained DEA;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Belton, V. and S.P. Vickers, 'Demystifying DEA-A Visual Interactive Approach Based on Multiple Criteria Analysis,' Journal of Operational Research Society, Vol.44, No.9 (1993), pp.883-896   DOI
2 Dyson, R.G. and E. Thanassoulis, 'Reducing Weight Flexibility in Data Envelopment Analysis,' Journal of Operational Research Society, Vol.39, No.6(1988), pp.563-576   DOI
3 Roll, Y. and B. Golany, 'Alternate Methods of Treating Factor Weights in DEA,' Omega International Journal of Management Science, Vol.21, No.1 (1993), pp.99-109   DOI   ScienceOn
4 Simir, L. and P.W. Wilson, 'Sensitivity Analysis of Efficiency Scores:How to Bootstrap in Nonparametric Frontier Models,' Management Science, Vol.44, No.1 (1998), pp.49-61   DOI   ScienceOn
5 Thompson, R.G., L.N. Langemeier, C. Lee, E. Lee and R.M. Thrall, 'The role of multiplier bounds in efficiency analysis with application to Kansas farming,' Journal of Econometrics, Vol.46(1990), pp.93-108   DOI   ScienceOn
6 Triantaphyllou, E. Multi-Criteria Decision Making Methods:A Comparative Study, Kluwer Academic Publishers, 2000
7 Anderson, P., and N.C. Petersen, 'A Procedure for Ranking Efficient Units in Data Envelopment Analysis,' Management Science, Vol.39, No.10(1993), pp.1261-1264   DOI   ScienceOn
8 임호순, 유석천, 김연성, '연구개발사업의 평가 및 선정을 위한 DEA/AHP 통합모형에 관한 연구', '한국경영과학회지', 제24권, 제4호 (1999), pp.1-12
9 Charnes, A., W.W. Cooper, A.Y. Lewin, and L.M. Seiford, Data Envelopment Analysis :Thoery, Methodology, and Application, Kluwer Academic Publishers, 1994, pp.2-4
10 Metters, R.D., K. King-Metters, and M. Pullman, Service Operations Management, South-Western Thomson, 2003, pp.318-330
11 Metters, R.D., F.X. Frei, and V.A. Vargas, 'Measurement of multiple sites in service firms with data envelopment analysis,' Production and Operations Management, Vol.8, No.3(1999), pp.264-281   DOI
12 Alder, N., L. Friedman, and Z. Sinuany-Stern, 'Review of ranking methods in the data envelopment analysis context,' European Journal of Operational Research, Vol. 140(2002), pp.249-265   DOI   ScienceOn
13 안영진, 안천의, '애프터서비스 품질과 고객만족과의 관계에 관한 실증연구', '한국전문경영인학회지', 제2권, 제1호(1999), pp.121-145
14 Ferrier, G.D. and J.G. Hirschberg, 'Bootstrapping Confidence Intervals for Linear Programming Efficiency Scores:With an Illustration Using Italian Banking Data,' Journal of Production Analysis, Vol.8(1997), pp.19-33   DOI   ScienceOn
15 Cook, W.D. and M. Hababou, 'Sales performance measurement in bank branches,' Omega, Vol.29(2001), pp.299-307   DOI   ScienceOn
16 Athanassopoulos, A.D., 'Goal programming & data envelopment analysis (GoDEA) for target-based multi-level planning:Allocating central grants to the Greek local authorities,' European Journal of Operational Research, Vol.87(1995), pp.535-550   DOI   ScienceOn
17 Good, W., 'Productivity in the Retail Grocery Trade,' Journal of Retailing, Vol. 60, No.3(1984), pp.81-97
18 Allen, R., A. Athanassopoulos, R.G. Dyson, and E. Thanassoulis, 'Weight Restrictions and value judgements in Data Envelopment Analysis:Evolution, development and future directions,' Annals of Operations Research, Vol.73(1997), pp.13-34   DOI
19 Epstein, M.K. and J.C. Henderson, 'Data Envelopment Analysis for Managerial Control and Diagnosis,' Decision Science, Vol. 20(1989), pp.90-119   DOI
20 Winston, W.L. and M. Venkataramanan, Introduction to Mathematical Programming, 4th. ed., Thompson, 2003, pp.184-185
21 Wong, Y.-H.B. and J.E. Beasley, 'Restricting Weight Flexibility in Data Envelopment Analysis,' Journal of Operational Research Society, Vol.41, No.9(1990), pp.829-835   DOI
22 Sinuany-Stern, Z., A. Mehrez, and Y. Hadad, 'An AHP/DEA methodology for ranking decision making units,' International Transactions in Operation Research, Vol.7(2000), pp.109-204   DOI
23 Kamakura, W., T. Lenartovicz, and B. Ractchfrordm, 'Productivity Assessment of Multiple Retail Outlet,' Journal of Retailing, Vol.72, No.4(1996), pp.333-356   DOI   ScienceOn
24 Sueyoshi, T., 'DEA-discriminant analysis in the view of goal programming,' European Journal of Operational Research, Vol. 115(1999), pp.564-582   DOI   ScienceOn
25 Cooper, W.W., L.M. Seiford, and K. Tone, Data Envelopment Analysis:A Comprehensive Text with Models, Application, Reference and DEA-Solver Software, Kluwer Academic Publishers, 1999
26 Stevenson, W.J., Introduction to Management Science, Irwin, 1989, pp.312-313
27 Thrall, R.M., 'Duality, classification and slacks in DEA,' Annals of Operations Research, Vol.66(1996), pp.109-138   DOI
28 Roll, Y., W.D. Cook, and B. Golany, 'Controlling Factor Weights in Data Envelopment Analysis,' IIE Transactions, Vol.23, No.1(1991), pp.2-9   DOI   ScienceOn
29 Steering Committee for the Review of Commonwealth/State Service Provision (SCRCSSP), Data Envelopment Analysis: A technique for measuring the efficiency of government service delivery, AGPS, Canberra, 1997