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http://dx.doi.org/10.7737/JKORMS.2014.39.3.117

Internal Marketing Approach to Internal Satisfaction, Loyalty and Organization Performance : Using Logistics Regression  

Son, Hee-Young (College of Business Administration, Kangwon National University)
Kang, Man-Su (Risk Management Department, Korea Federation of Credit Guarantee Foundation)
Park, Sang-Kyu (College of Business Administration, Kangwon National University)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.39, no.3, 2014 , pp. 117-131 More about this Journal
Abstract
As interests in the management of government-owned corporation rise, in these days, debt reduction and normalization of management of those companies have been proceeding under the lead of government. At this point, it is very important to seek internal marketing method for improvement of internal employees' satisfaction, loyalty and organization performance. This study analyzes impact of factors of internal marketing effect on organization satisfaction, loyalty and organization performance in the context of the domestic public companies, the Korea Electric Power Corporation (KEPCO) and the Korea Water Resources Corporation (K-WATER)'s employees empirically. There are some significant differences between the two publics. It is proved that delegation of the authority influences on internal satisfaction and organization performance in the case of KEPCO, and education and training influence on internal satisfaction and organization performance in the case of K-WATER. On the other hand, in the case of K-WATER, any internal marketing factors don't influence on loyalty. The results of this study show somewhat different characteristics depending on the characteristics of firm, however, it is expected that this study can be very useful in regards to similar public enterprises or businesses.
Keywords
Internal Marketing; Internal Satisfaction; Loyalty; Organization Performance; Logistics Regression Analysis;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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