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http://dx.doi.org/10.7737/JKORMS.2012.37.4.181

Evaluation on Perception, Elements and Quality of Business Strategy in Domestic Hospitals  

Kim, Young-Hoon (을지대학교 의료경영학과)
Kim, Hyo-Jeong (을지대학교 병원경영연구소)
Kim, Han-Sung (을지대학교 대학원 의료경영학과)
Woo, Jung-Sik (을지대학교 대학원 의료경영학과)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.37, no.4, 2012 , pp. 181-196 More about this Journal
Abstract
The purpose of this study is to evaluate of the perception, elements and quality level of business strategy in domestic hospitals. We analyze survey data about strategy. Significantly, we find that domestic hospitals were greatly feeling about the necessity and importance of strategy, but elements and quality level of actual execution strategy is much lower. When evaluating level on the perception, elements and quality of strategy within each of Miles and Snow's strategy type, PA(prospector+analyzer) was higher than DR(defender+reactor). And result of structural equation modeling(SEM), elements had a significant influence on the quality of the strategy, a positive relationship between the components and the PA have been identified. Therefore, we propose that to increase the elements level in order to improve the quality level of strategy, and hospital administrators are need to be PA rather than DR.
Keywords
Perception; Elements of Business Strategy; Quality of Business Strategy; Strategy type;
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